The Boathouse Gym: where we study, cultivate, and break-in emerging digital technologies and platforms.

Welcome to our new website! Starting in 2008, the Boathouse digital team will be using this site to publish some of our internal work within the constantly evolving digital landscape.

Our digital strategists, designers, developers, and architects will be using the Gym for three primary purposes:

• Study – Researching and building a shared understanding of new technologies as they are released (and sometimes before)
• Cultivate – Defining the scaffolding, framework, templates, etc. on which the new technologies will be produced
• Break-in – Learning how we can best apply the new technologies for clients by applying them to test examples

Please check back again in throughout the year as we publish our examples and learnings.

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